Art Supply Sub-Brand
Deliverables
1 Logo
3 Paper Pads
3 Medium Containers
3 Posters
1 Catalog
1 Microsite
NOTA by Blick is a sub-brand of Blick Art Materials created to promote a small series of uniquely designed art supplies. Each product features a graphic in a different illustrative style to fuel and inspire the mind of the creatively inclined individual. NOTA by Blick encourages a hands-on approach to art and believes that by supplying the proper materials, there are no limitations to what the artist can envision. Dare to imagine with NOTA by Blick!
Proposal
NOTA by Blick is a promotional sub-brand of Blick Art Materials that aspires to fuel the creative spirit of artistic individuals. NOTA by Blick believes in the importance of staying in touch with the imaginative mind through the creation of art. This company aims to design an aesthetically pleasing sub-brand that kickstarts the mind of the artistic individual.
Since NOTA by Blick is a promotional sub-brand, it has a limited selection of products. NOTA produces three kinds of paper pads for three different kinds of mediums: pencil, watercolor, and pastel. Three art supply packages correspond to the paper pads: pencil, watercolor, and pastel containers. Posters designed by NOTA are distributed to high schools and colleges as a promotional element, featuring designs that incorporate elements of illustration and photography. A microsite will allow individuals to purchase the listed art supplies and posters online while learning a bit about the sub-brand and its mission. A small catalog will provide similar information to the microsite, featuring the listed products and giving a bit of information about the company. The catalog is intended for use by schools and universities that want to buy the product in bulk. The catalog will be 8 pages in length (including the front and back covers).
NOTA by Blick is marketed towards high school and college students with artistic and creative tendencies. While this is the targeted demographic (an age range between 14-24), artists of any age can use the products and enjoy the visual aesthetics.
Objectives
To independently research, design, and produce a logo, designed paper pads, art supply containers, posters, a catalogue, and a microsite for Nota by Blick.
To research a wide variety of illustration styles using the internet and various books dealing with illustration and graphic design.
To thoroughly utilize the foundational elements of graphic design in the development of thumbnails, roughs, comps, and finals for each component of the project.
To unify the components of the project through typography, branding, package design, and the creative design elements that capture the most visual attention.
To implement feedback from peers and professors when relevant and/or necessary.
To generate a successfully designed project with cohesive components and convincing designs.
Tools
Adobe Fresco
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Figma
