Aegean Soap Co. is a soap company whose design is based on Greek mythology. Featuring various Greek gods, the designs are a modern take on ancient Greek design, citing influence from cultural pottery and architecture. The logo graphic utilizes a repeating Greek-like symbol, which spells out the word “AEGEAN.”

The goal of this project was to successfully rebrand hygiene products with a theme of my choice. The design is illustrative yet simplistic, creating visual interest while maintaining a sense of cleanliness.