Firewater Distillery, Ales, and Liquor is a western-themed alcohol company that utilizes the harsh landscapes of the 19th-century American Midwest for inspiration. The name “Firewater” is an old term used to describe alcohol that was particularly potent, hence the word “fire” in its name. The logo graphic features a drop of water created by the negative space in the flame.

The goal of this project was to design two cohesive liquor bottle labels with a specific theme. The graphics form a pair of opposites: DrySpell features a sun-baked desert bathed in warm hues, while FrostBite features a moonlit landscape chilled by cool colors.