Fearsome Critter Beer Works is an independent brewing company that takes pride in craft and creativity. The label graphics are themed after commonly known cryptids, while the logo graphic portrays a small creature that aspires to be a cryptid.

The goal of this project was to design cohesive beer labels, packaging, and promotional components to develop a well-rounded brand. The brand design utilizes hand-drawn graphics along with bold colors to set itself apart from competitors and create a distinct look for itself.