Beer Label Design


Deliverables

1 Logo

3 Beer Labels

6-Pack Case

1 Billboard

Fearsome Critter Beer Works is an independent brewing company that takes pride in craft and creativity. The label graphics are themed after commonly known cryptids, while the logo graphic portrays a small creature that aspires to be a cryptid.

The goal of this project was to design cohesive beer labels, packaging, and promotional components to develop a well-rounded brand. The brand design utilizes hand-drawn graphics along with bold colors to set itself apart from competitors and create a distinct look for itself.

Tools

Adobe Illustrator

Adobe Photoshop

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